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Thursday, October 18 • 2:00pm - 2:30pm
Search and Social: 3 Tricks to Make Your Advertising Work Better Together

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In 2018, users spent more time on social media and ran more online searches than ever before. The combined appeal of reaching audiences across 1.2 trillion searches and 1.4 billion active daily users has doubled the number of advertisers on these networks over the past 18 months. Today, more than 8 million advertisers reach their customers online with search and social.
But as these platforms grow, how do we measure and ultimately optimize these campaigns in a world where users are increasingly connected and exposed to multiple campaigns across different networks and devices? Luckily, data within each platform can help optimize the others as well.
In this session, we will:
  • Detail how social campaigns influence customers in all stages of the funnel and measure their impact on other campaigns
  • Find data from other channels to optimize your social campaign targets
  • Demonstrate how social signals identify present and predict future search trends on the Google
  • Explore how to use social signals to optimize Google campaigns.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Thursday October 18, 2018 2:00pm - 2:30pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA