Brand awareness is one of the most important aspects of running a business and content is increasingly important to help your build that awareness. Awareness is important because consumers are more likely to purchase from brands they recognise and trust. Brand awareness doesn’t happen overnight but with a little-sustained effort, you can make your brand a household name.
What will be covered:This workshop will cover the basics of content, it's used and how you can build a content strategy. You will find out how to set your company apart from your competitors, show off your company culture, and how your company is unique.
You will learn how you can get content to work for you at every step of the funnel, from initial interest to purchase and retention.
You will also learn how brand awareness and content influences SEO and how you can leverage awareness to increase your search page ranking.
What will you learn
- Identifying your audience
- What content is and how it best used
- Understanding what channels are best
- Creating a content strategy
- Using content at every step of the funnel
