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Friday, October 19 • 9:00am - 10:30am
Making the most out of NEW Google Changes

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When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change.
But over the past two years, so much has changed. Our devices have become larger. We search more often, for more specific answers, and need more information. 140 characters weren’t enough for Twitter, and Google realized the same thing.

That’s why today, Google is improving your Expanded Text Ads by making them even larger – by adding an extra headline and description to all your expanded text ads!

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Friday October 19, 2018 9:00am - 10:30am
Le Havre 1 W Quay Rd, Southampton SO15 1RA