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Thursday, October 18
 

8:00am

Registrations
Thursday October 18, 2018 8:00am - 9:00am
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

8:45am

Welcome & Opening of Day 1
Speakers
avatar for Robert Nagy

Robert Nagy

Founder, Eventz Digital
With over 12 years of search background, worked with hundreds of clients, Robert founded his company to promote and help digital marketers. Dmsso18 is the third year running, with a growing audience and respectable clients. Eventz Digital specialises in organising conferences, specialist... Read More →


Thursday October 18, 2018 8:45am - 8:50am
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

8:50am

Google Honeymoon Period. How to exploit it and make your brand new site rank well continuously?
Any brand new site will do really well in Google Search, while Google gathers data to rank it accordingly long term. That period called the Google Honeymoon Period expires eventually. However, it can also be used as a springboard for lasting great rankings.

Join the session led by former senior Google Search employee and SEO consultant Kaspar Szymanski and find out how!

Speakers
avatar for Kaspar Szymanski

Kaspar Szymanski

Ex-Search Quality @ Google/SEO expert, SearchBrothers
Information Scientist with a passion for content and brand building. Former web spam fighter. Manual spam action expert. SEO consultant specializing in backlink analysis, reconsideration requests and site recovery. An accomplished writer and conference speaker. Aviator and marathon... Read More →


Thursday October 18, 2018 8:50am - 9:30am
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

9:30am

What everyone should learn from my 6 years of mistakes with CRO
Are you looking to do a/b testing and CRO in 2018? This hands-on session will equip attendees with the knowledge and skills to get buy-in from their organization and make testing a reality. I’ll share with you my process, lessons learned and what it takes to run a proper a/b test and do CRO… they are not the same thing and you need both to succeed in 2018.

Speakers
avatar for Duane Brown

Duane Brown

CRO Expert, Take Some Risk
Duane has been called an international man of mystery and a digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients... Read More →


Thursday October 18, 2018 9:30am - 10:00am
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

10:00am

Page Speed Politics: How to build a business case to actually get stuff done
2018 is the year of Page Speed - it's one of the hottest topics in SEO conferences at the moment but...why is it so important? Besides being essential to creating a seamless visitor experience on your website, page speed is also a critical factor when it comes to ranking well on Google.
 
Most digital marketers and SEO teams recognise this importance and are willing to improve speed within their organisations. However, what's important to the more digitally-inclined within a business isn't necessarily top of the list for stakeholders. This means that implementing a page speed project can often become an infinite struggle!
 
In this session, Victoria will share her learnings from building a successful business case for implementing page speed. You will learn:
 
- Why it's important to improve page speed
- The best ways to measure page speed
- Which are the metrics that matter
- What the commercial benefits are of improving page speed
- How to coordinate work with other teams
- The importance of governance and reporting


Speakers
avatar for Victoria Olsina

Victoria Olsina

Growth Marketer, Consensys
Victoria Olsina went from banking to crypto. She works at Consensys: the Ethereum startup incubator, as Growth Marketer. Previous to this she worked for Barclays as a Search and Acquisition manager. She is a seasoned Digital Marketing professional with over 8-year experience across... Read More →


Thursday October 18, 2018 10:00am - 10:30am
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

10:30am

Ask ex-Google Search Quality Anything SEO: 1-to-1 Session with Kaspar Szymanski
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Click 'Book here 15 mins Slot' button to proceed.
Sign up for 15 minutes to discuss anything SEO or ask questions about your site; 1-to-1 with ex-Googler Kaspar Szymanski. ***All Bookings are limited to 1 person per slot. 

=====Message from Kaspar
Meet Kaspar Szymanski at this year's Digital Marketing Summit Southampton! Former senior Google Search Quality team member and SEO expert, Kaspar has done and seen it all including penalizing and recovering countless failing websites.
At DMSS 2018 Kaspar will share from his experience with Google Honeymoon, a superb opportunity for skyrocketing rankings for a brand new website. You are invited to share any and all of your questions on Google right now. Doing so you can be sure that YOUR SPECIFIC QUESTION will be answered in the course of the event. Do not miss out n this rare opportunity to ask a real Google Search insider!
 

Speakers
avatar for Kaspar Szymanski

Kaspar Szymanski

Ex-Search Quality @ Google/SEO expert, SearchBrothers
Information Scientist with a passion for content and brand building. Former web spam fighter. Manual spam action expert. SEO consultant specializing in backlink analysis, reconsideration requests and site recovery. An accomplished writer and conference speaker. Aviator and marathon... Read More →



Thursday October 18, 2018 10:30am - 11:00am
Meeting Point 3 (Kaspar Szymanski) 1 W Quay Rd, Southampton SO15 1RA

10:30am

Ask Wordstream Paid Search Expert Anything PPC: 1-to-1 Session with Mark Irvine
Limited Capacity seats available

Click 'Book here 15 mins Slot' button to proceed.
Need help with your PPC? WordStream is on-site and ready to meet quickly to identify potential pitfalls and areas to grow within your PPC accounts.
Sign up for 15 minutes to discuss paid search campaign(s) or ask questions; 1-to-1 with Mark Irvine.  ***All Bookings are limited to 1 person per slot.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Thursday October 18, 2018 10:30am - 11:00am
Meeting Point 4 (Mark Irvine) 1 W Quay Rd, Southampton SO15 1RA

10:30am

Coffee break
Thursday October 18, 2018 10:30am - 11:00am
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

11:00am

The Mobile First Index, what, why and more importantly when!
There has been a lot of talk and presentations over the last year (me included!) about the shift to the Mobile First Index by Google. Lots of ideas have been formed, as well as opinions on what will happen made all over the world by various people. This session will bring together all the thoughts of the industry, make sure you are fully prepped to deal with this monumental shift as SEO’s and business, and most importantly give you a roadmap of work to do before it is too late!

Speakers
avatar for Jon Myers

Jon Myers

Founder, Ascending Media
Jon is an experienced leader within the digital marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior... Read More →


Thursday October 18, 2018 11:00am - 11:30am
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

11:30am

Blink & You’ll Miss It: The Ever-Changing Landscape of Paid Media
I don’t actually remember the last time I had a week in the office where something new didn’t happen within the paid media space and unless you live and breathe it, there will certainly be updates that you’ll miss.

In this highly actionable talk, Samantha walks you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.

Speakers
avatar for Samantha Noble

Samantha Noble

Managing Director & Founder, Biddable Moments
Samantha Noble is the Director at Biddable Moments with a key focus on Paid Media ranked #6 by PPC Hero in the Top International PPC Expert list. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel.With her passion for digital, she founded the... Read More →


Thursday October 18, 2018 11:30am - 12:00pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

12:00pm

Ask ex-Google Search Quality Anything SEO: 1-to-1 Session with Kaspar Szymanski
Limited Capacity seats available

Click 'Book here 15 mins Slot' button to proceed.
Sign up for 15 minutes to discuss anything SEO or ask questions about your site; 1-to-1 with ex-Googler Kaspar Szymanski. ***All Bookings are limited to 1 person per slot. 

=====Message from Kaspar
Meet Kaspar Szymanski at this year's Digital Marketing Summit Southampton! Former senior Google Search Quality team member and SEO expert, Kaspar has done and seen it all including penalizing and recovering countless failing websites.
At DMSS 2018 Kaspar will share from his experience with Google Honeymoon, a superb opportunity for skyrocketing rankings for a brand new website. You are invited to share any and all of your questions on Google right now. Doing so you can be sure that YOUR SPECIFIC QUESTION will be answered in the course of the event. Do not miss out n this rare opportunity to ask a real Google Search insider!

Speakers
avatar for Kaspar Szymanski

Kaspar Szymanski

Ex-Search Quality @ Google/SEO expert, SearchBrothers
Information Scientist with a passion for content and brand building. Former web spam fighter. Manual spam action expert. SEO consultant specializing in backlink analysis, reconsideration requests and site recovery. An accomplished writer and conference speaker. Aviator and marathon... Read More →


Thursday October 18, 2018 12:00pm - 1:00pm
Meeting Point 3 (Kaspar Szymanski) 1 W Quay Rd, Southampton SO15 1RA

12:00pm

Ask Wordstream Paid Search Expert Anything PPC: 1-to-1 Session with Mark Irvine
Limited Capacity seats available

Click 'Book here 15 mins Slot' button to proceed.
Need help with your PPC? WordStream is on-site and ready to meet quickly to identify potential pitfalls and areas to grow within your PPC accounts.
Sign up for 15 minutes to discuss paid search campaign(s) or ask questions; 1-to-1 with Mark Irvine.  ***All Bookings are limited to 1 person per slot.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Thursday October 18, 2018 12:00pm - 1:00pm
Meeting Point 4 (Mark Irvine) 1 W Quay Rd, Southampton SO15 1RA

12:00pm

Lunch
Thursday October 18, 2018 12:00pm - 1:00pm
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

1:00pm

What the Best Do Differently (Agencies and Brands)
Robert Craven speaks from experience. Working with Google Partners and 150 of Europe’s leading Digital Agencies, he has identified the key attributes that bind the above-average. In his keynote for DMSSO18 he shares his secrets.

Speakers
avatar for Robert Craven

Robert Craven

MD and Founder, Directors’ Centre and GYDA Initiative
Robert is an expert on growing digital agencies. Known for his no-nonsense approach to business growth, he has worked with agencies and platforms from London to Dublin, from Singapore to New York. Along with authoring over ten business books, leading digital growth programs and being... Read More →


Thursday October 18, 2018 1:00pm - 1:40pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

1:30pm

Automation for Market Intelligence
Does automation threaten your job, or can it revolutionise the way we all work? Barrie explores how marketing can be automated and what you can do to improve your companies prospects.

Speakers
avatar for Barrie Jarman

Barrie Jarman

Founder, CEO, Red Volcano
Barrie Jarman is Founder and CEO of Red Volcano, who specialise is Marketing Intelligence. He previously spent 7 years building the worlds most sophisticated digital advertising platforms.


Thursday October 18, 2018 1:30pm - 2:00pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

2:00pm

Search and Social: 3 Tricks to Make Your Advertising Work Better Together
In 2018, users spent more time on social media and ran more online searches than ever before. The combined appeal of reaching audiences across 1.2 trillion searches and 1.4 billion active daily users has doubled the number of advertisers on these networks over the past 18 months. Today, more than 8 million advertisers reach their customers online with search and social.
But as these platforms grow, how do we measure and ultimately optimize these campaigns in a world where users are increasingly connected and exposed to multiple campaigns across different networks and devices? Luckily, data within each platform can help optimize the others as well.
In this session, we will:
  • Detail how social campaigns influence customers in all stages of the funnel and measure their impact on other campaigns
  • Find data from other channels to optimize your social campaign targets
  • Demonstrate how social signals identify present and predict future search trends on the Google
  • Explore how to use social signals to optimize Google campaigns.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Thursday October 18, 2018 2:00pm - 2:30pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

2:30pm

Ask ex-Google Search Quality Anything SEO: 1-to-1 Session with Kaspar Szymanski
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Click 'Book here 15 mins Slot' button to proceed.
Sign up for 15 minutes to discuss anything SEO or ask questions about your site; 1-to-1 with ex-Googler Kaspar Szymanski. ***All Bookings are limited to 1 person per slot. 

=====Message from Kaspar
Meet Kaspar Szymanski at this year's Digital Marketing Summit Southampton! Former senior Google Search Quality team member and SEO expert, Kaspar has done and seen it all including penalizing and recovering countless failing websites.
At DMSS 2018 Kaspar will share from his experience with Google Honeymoon, a superb opportunity for skyrocketing rankings for a brand new website. You are invited to share any and all of your questions on Google right now. Doing so you can be sure that YOUR SPECIFIC QUESTION will be answered in the course of the event. Do not miss out n this rare opportunity to ask a real Google Search insider!

Speakers
avatar for Kaspar Szymanski

Kaspar Szymanski

Ex-Search Quality @ Google/SEO expert, SearchBrothers
Information Scientist with a passion for content and brand building. Former web spam fighter. Manual spam action expert. SEO consultant specializing in backlink analysis, reconsideration requests and site recovery. An accomplished writer and conference speaker. Aviator and marathon... Read More →



Thursday October 18, 2018 2:30pm - 3:00pm
Meeting Point 3 (Kaspar Szymanski) 1 W Quay Rd, Southampton SO15 1RA

2:30pm

Ask Wordstream Paid Search Expert Anything PPC: 1-to-1 Session with Mark Irvine
Limited Capacity seats available

Click 'Book here 15 mins Slot' button to proceed.
Need help with your PPC? WordStream is on-site and ready to meet quickly to identify potential pitfalls and areas to grow within your PPC accounts.
Sign up for 15 minutes to discuss paid search campaign(s) or ask questions; 1-to-1 with Mark Irvine.  ***All Bookings are limited to 1 person per slot.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Thursday October 18, 2018 2:30pm - 3:00pm
Meeting Point 4 (Mark Irvine) 1 W Quay Rd, Southampton SO15 1RA

2:30pm

Coffee/Tea break
Thursday October 18, 2018 2:30pm - 3:00pm
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

3:00pm

Blackhat tips and advice on how SEO can work for you
Blackhat tips and advice on how SEO can make you money if you choose to ignore the guidelines and scaremongering that you will find in this industry.

Speakers
avatar for Craig Campbell

Craig Campbell

Director, Craig Campbell SEO
Craig has been working in the Digital Marketing industry for over 16 years, starting out as a freelancer working from home to building up his own agency. Craig now offers training and consultancy to agencies and individuals all over the UK.


Thursday October 18, 2018 3:00pm - 3:30pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

3:30pm

Blockchain beyond the hype - Trust, decentralisation and the future of business
Humanity has a record of at least 4000 years of history throughout which trust has not always been fulfilled in peer to peer transactions. Breached contracts, mistrust and complaints have plagued communications between business partners. Are we ready to finally address this as an evolved society, and finally change this pattern?

Trustful systems, based on decentralized technology, capable of generating and enforcing smart contracts, can be considered a possible answer to this. Yes, that's the promise of Distributed Ledger Technologies, or simply blockchain. Much has been said and written about it, but what is real, beyond the hype around cryptocurrencies?

We'll discuss how industries that are entirely different, such as finance, journalism, supply chain or music, are already benefiting from blockchain, through one commonality: the power of smart contracts. And the extra value that comes with it? Your data is your own, protected from those who harvest it for their own profit!
Moreover, we will also exemplify how ConsenSys, a leading startup in the field, is facing the challenge to walk the talk of blockchain: having no organigram, no bosses, providing unparalleled autonomy to the "mesh", self-organizing and fostering accountability. Do you want to catch a glimpse of the future of the working place? Or find out how decisions by consensus work in real life? Well, then come and participate in our session!

Note: this is what we will not cover in this session: technical elements of the blockchain, cryptocurrencies and personal investments.

Speakers
avatar for Patrick Degenhardt

Patrick Degenhardt

Head of Marketing for Europe, Middle East and Africa, ConsenSys
Patrick Degenhardt drives marketing activities in the EMEA region for ConsenSys, encompassing branding, community management and events, PR, social media, performance marketing, and content.Patrick has over 20 years of experience in creating narratives and spaces that connect users... Read More →


Thursday October 18, 2018 3:30pm - 4:00pm
Normanide Suite 1 W Quay Rd, Southampton SO15 1RA

4:30pm

End of Day 1
Thursday October 18, 2018 4:30pm - 4:45pm
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA
 
Friday, October 19
 

8:30am

Day 2 Welcome, Coffee/Tea
Friday October 19, 2018 8:30am - 9:00am
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

9:00am

Using content to build Brand
Brand awareness is one of the most important aspects of running a business and content is increasingly important to help your build that awareness. Awareness is important because consumers are more likely to purchase from brands they recognise and trust. Brand awareness doesn’t happen overnight but with a little-sustained effort, you can make your brand a household name.

What will be covered:
This workshop will cover the basics of content, it's used and how you can build a content strategy. You will find out how to set your company apart from your competitors, show off your company culture, and how your company is unique.
You will learn how you can get content to work for you at every step of the funnel, from initial interest to purchase and retention.

You will also learn how brand awareness and content influences SEO and how you can leverage awareness to increase your search page ranking.
What will you learn
  • Identifying your audience
  • What content is and how it best used
  • Understanding what channels are best
  • Creating a content strategy
  • Using content at every step of the funnel

Speakers
avatar for Hannah Thorpe

Hannah Thorpe

Managing Director, White.net
Hannah Thorpe is Managing Director at White.net, an integrated digital marketing agency. She works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah’s role covers everything from leading complex technical strategies... Read More →


Friday October 19, 2018 9:00am - 10:30am
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

9:00am

Getting started with voice assistants
Voice skills and assistants are high on a lot of marketing managers lists this year. Yet many don't know where or how to get started. This workshop will share some key information about the state of the market and give some practical tips on how to get started with your own assistant or skill.


Speakers
avatar for Andy Headington

Andy Headington

CEO, Adido - The Attention Agency
Andy has a vast knowledge of all areas of digital marketing and he is a regular blogger, contributor and presenter on all areas of digital. This helps to shape the team and services that Adido offers and gives direct benefit to the clients that they work with. Andy presented at leading... Read More →


Friday October 19, 2018 9:00am - 10:30am
Caen 1 W Quay Rd, Southampton SO15 1RA, UK

9:00am

Making the most out of NEW Google Changes
When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change.
But over the past two years, so much has changed. Our devices have become larger. We search more often, for more specific answers, and need more information. 140 characters weren’t enough for Twitter, and Google realized the same thing.

That’s why today, Google is improving your Expanded Text Ads by making them even larger – by adding an extra headline and description to all your expanded text ads!

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Friday October 19, 2018 9:00am - 10:30am
Le Havre 1 W Quay Rd, Southampton SO15 1RA

10:30am

Ask Wordstream Paid Search Expert Anything PPC: 1-to-1 Session with Mark Irvine
Limited Capacity seats available

Click 'Book here 15 mins Slot' button to proceed.
Need help with your PPC? WordStream is on-site and ready to meet quickly to identify potential pitfalls and areas to grow within your PPC accounts.
Sign up for 15 minutes to discuss paid search campaign(s) or ask questions; 1-to-1 with Mark Irvine.  ***All Bookings are limited to 1 person per slot.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Friday October 19, 2018 10:30am - 11:00am
Meeting Point 4 (Mark Irvine) 1 W Quay Rd, Southampton SO15 1RA

10:30am

Coffee/Tea break
Friday October 19, 2018 10:30am - 11:00am
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

11:00am

Having fun with Google Tag Manager (implement cool things like weather tracking)
Advanced Google Analytics session.

Here you will need to have at least a little technical knowledge to start with and access to Google Tag Manager! We will take you through how to set up some great tracking functionality in Google Tag Manager, focusing on getting great custom information into Google Analytics. By the end of the session, we hope you will be able to see whether data in GA to know if rain increases the conversion rate and add event tracking to wondrous things on your website.

Speakers
avatar for Hannah Deakin

Hannah Deakin

Technical Analytics Lead, Polka Dot Data
At Polka Dot Data Towers it's Hannah who solves all of our client's technical implementation questions, builds high end tracking solutions from the ground up and spots problems with tracking accuracy.
avatar for Charlotte Upfold

Charlotte Upfold

Data Analytics, Polka Dot Data
At Poka Dot Data, Charlotte is our Data whizz, building automated reporting spreadsheets and analysing results to help client's websites grow grow grow! Charlotte will walk you through how to set up some great tracking functionality in Google Tag Manager, focusing on getting great... Read More →


Friday October 19, 2018 11:00am - 12:30pm
Caen 1 W Quay Rd, Southampton SO15 1RA, UK

11:00am

GDPRs, those Pesky Peckers and the E-mail Trail : a look at the law and what it means for e-mail marketing
There are two sides to the coin of data protection (both currently under the Data Protection Act and going forward under the GDPRs) – the concepts of data controller and data processor.
Most business will certainly be data controllers (in terms of employee personal data) and some businesses will also be data processors (e.g. if they host or provide outsourced services such as payroll where they might hold personal data of its customer’s employees). If you’re not sure of the difference don’t worry we will go over this.

By ensuring your business complies with the latest data rules and marketing regulations, you will not only comply with UK law, but will be able to demonstrate trust to existing and future customers, helping to build your business' reputation and brand.

Speakers
avatar for Tracey O'Connell

Tracey O'Connell

Lawyer / GDPR expert, Law Point
Tracey has over 20 years experience in the legal industry. She has worked for firms of all sizes and most notably she worked for one of the UK’s top law firms as a contracts solicitor.  It was Tracey’s pre-law experience in business, together with her time with some of the UK’s... Read More →


Friday October 19, 2018 11:00am - 12:30pm
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

11:00am

Get media coverage, on the radar of journalists and find your newsworthy story
Media Coverage Masterclass with PR strategist Kerri L Watt.

In this masterclass you will discover how to:
  • get your business media-ready
  • write an email pitch to the media and land free exposure for your business
  • find your newsworthy story
  • ways to get in the media without buying any ad space
  • get media coverage within days

Speakers
avatar for Keri Watt

Keri Watt

Media Strategist, Rising Tide
I help businesses get famous and land more clients, through PR strategy days, workshops and done-for-you projects.Rising Tide Media is a publicity and marketing consultancy with an unrivalled approach and guaranteed results. Positioning you as the go-to business in your niche to grow... Read More →


Friday October 19, 2018 11:00am - 12:30pm
Le Havre 1 W Quay Rd, Southampton SO15 1RA

12:30pm

Ask Wordstream Paid Search Expert Anything PPC: 1-to-1 Session with Mark Irvine
Limited Capacity seats available

Click 'Book here 15 mins Slot' button to proceed.
Need help with your PPC? WordStream is on-site and ready to meet quickly to identify potential pitfalls and areas to grow within your PPC accounts.
Sign up for 15 minutes to discuss paid search campaign(s) or ask questions; 1-to-1 with Mark Irvine.  ***All Bookings are limited to 1 person per slot.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.Honours: Recognized as the 5th Most Influential... Read More →


Friday October 19, 2018 12:30pm - 1:30pm
Meeting Point 4 (Mark Irvine) 1 W Quay Rd, Southampton SO15 1RA

12:30pm

Lunch
Friday October 19, 2018 12:30pm - 1:30pm
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA

1:30pm

Amazon Search Optimization. The Usurper of Search
What’s the first thing you learn when starting in SEO? Google own Search right?...... But what if it doesn’t?  In this talk I'm going to look into the rise of Amazon Search Optimization and share with you, how to rank higher on Amazon. Why should we care? Because 45% of the UK Search on Amazon before they use Google and in the US it's 52%. This combined with the rise of voice search, where Amazon again are crushing it, means we as SEO's need to be prepared.

Speakers
avatar for Daniel Saunders

Daniel Saunders

Director, Edit
I was born in the UK but my family moved to Syria when I was 6 months old, we came back when I was 8 but we moved to a predominately white village. As you can imagine with an Arabic name, not being able to speak English and the fact I was a good foot taller than most of the kids in... Read More →


Friday October 19, 2018 1:30pm - 3:00pm
Caen 1 W Quay Rd, Southampton SO15 1RA, UK

1:30pm

Writing for Social Media
In this fast-moving session, word coach Chris van Schaick stretches your writing muscles and helps you improve your social media posts. We’ll look at eight key areas where what you write and how you write it makes a huge difference to how you engage.
In each area, we’ll do a practical exercise. It’s guaranteed to be fun, thought-provoking and useful.

Speakers
avatar for Chris van Schaick

Chris van Schaick

Former BBC journalist, Director, CVS
Chris helps people in media and other business writing with impact. He was a BBC journalist and editor and is now an associate of the BBC’s training academy. He is a writing skills coach, training people to cut the waffle from what they write and making them more efficient. Chris... Read More →


Friday October 19, 2018 1:30pm - 3:00pm
Le Havre 1 W Quay Rd, Southampton SO15 1RA

1:30pm

SEO Site clinic and Black-hat SEO tips with Craig Campbell
Find out how blackhat SEOs are still dominating Google in 2018.

Google has a set of ‘Webmaster Guidelines’ which lay out the rules of engagement for SEO. Of course, it’s completely up to you if you choose to obey them or not. This session explores the techniques and tactics that ‘blackhat’ SEOs are using in 2018 and beating Google at its own game.

Speakers
avatar for Craig Campbell

Craig Campbell

Director, Craig Campbell SEO
Craig has been working in the Digital Marketing industry for over 16 years, starting out as a freelancer working from home to building up his own agency. Craig now offers training and consultancy to agencies and individuals all over the UK.


Friday October 19, 2018 1:30pm - 3:00pm
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

3:00pm

End of Day 2: Coffee / Tea - Feedback, Confirmation for CPD certificates
Confirmation for all attendees who completed two days. 

Speakers
avatar for Robert Nagy

Robert Nagy

Founder, Eventz Digital
With over 12 years of search background, worked with hundreds of clients, Robert founded his company to promote and help digital marketers. Dmsso18 is the third year running, with a growing audience and respectable clients. Eventz Digital specialises in organising conferences, specialist... Read More →


Friday October 19, 2018 3:00pm - 3:30pm
Reception, Bar, Restaurant 1 W Quay Rd, Southampton SO15 1RA